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Timezone Relaunches Nationwide

TIMEZONE GRAND OPENINGS NATIONWIDE
Create has assisted in the delivery of Grand Opening Events for Timezone venues across New Zealand.
Create has provided decor and entertainment for 7 store launches in 2020 – 2021, this is over half of New Zealand generating an incredibly fun environment.
Visit – https://createagency.nz/
In 1978, Timezone established its internationally recognized name as the leader in family entertainment. They are dedicated to growing and adapting entertainment with the times which is reflected through our collaboration together.
THE BRIEF:
Timezone has 7 stores to reopen, entertainment must include brand decor, and entertainment Generate engagement through entertainment and decor reflecting Timezones’ epic fun-filled environment and increase customer engagement. Enhance customer in-store experience. Offer an experience for customers that encourage them to keep coming back.
THE IDEA:
Generate hype for store openings by providing high-quality services in event preparation by reflecting the store’s aesthetics using balloon decor. Provide extraordinary entertainment to make customer experiences memorable through balloon twisting, airbrush tattoos, and brand-associated mascots. Tailored to the store’s demographic.
VISUAL IMPACT:
A red and yellow archway welcomes guests into the store, highlights the event to anyone passing by, and creates the initial “WOW” factor. Custom tenpin bowling and arcade-inspired balloon decor columns. A custom branded Timezone photo wall ensuring customers could capture their memorable experience in-store. The photo wall included custom-cut vinyl stickers of the timezone logo which was applied to the balloons to be captured in guests’ photos. Standard balloon decor in matte-colored organic columns or archways for the other stores based on available space.
EXTRAORDINARY TALENT
Balloon twisting
– due to it being in the midst of 2020 this was our alternative to face paint due to its low
– no contact Air Brush tattoos
– custom stencils were developed and cut for arcade-themed designs and the Timezone logo stencil was a crowd favorite.
– brand ambassadors and mascots for higher traffic stores.
THE RESULT:
Guests spent hours in the venue interacting with every inch of the store, our mascots challenged guests to arcade games, dance battles & air hockey for kids to win little giveaways that encouraged a return visit with free games, or store credit!
The Timezone national reopening was a huge success, all ages arrived full of anticipation. A ribbon-cutting ceremony welcomed guests into the store for a full day of games, giveaways, and entertainment. Their long-term development has led to ongoing brand recognition across the country as New Zealand’s leading entertainment experience venue.

Objective: To generate hype and excitement over the Grand Opening of Timezone along with the project management for 7 other store launches across NZ

Outcome: Timezones opening was a huge success, all ages arrived full of anticipation. A ribbon-cutting ceremony welcomed guests into the store for a full day of games, giveaways, and entertainment.