Our Story

Create Extraordinary Everyday

Transforming NZ’s businesses, organizations & people through creative events, entertainment and experiences. 


Create was founded originally in 2008 and re-branded to the powerhouse it is today in 2020.

The vision behind Create is to inject creativity based solutions for businesses, brands & organizations aspiring to connect with their people and teams in authentic and genuine ways.

We partner with medium-large scale organizations, businesses, event producers and leadership teams. We develop bespoke, extraordinary creative events and experiences for their brands and people. These solutions inject immense joy, creativity and transformation to the businesses we collaborate with.

Create is an Auckland, New Zealand based agency that has extensive experience in event production, event entertainment, brand activation, interactive installations, community engagement, creative wellness workshops, team-building activities and experiences servicing clients across NZ.

Create will collaborate with you to deliver creative, extraordinary and bespoke experiences.

We’re meticulous with planning every detail of the experiences we originate, co-create and activate for our clients.

Our proprietary planning system Eight to Create ensures nothing is left to chance.

It’s a process that sees us leave no stone unturned as we immerse ourselves in your brand. That’s how we can bring it to life in a fresh and surprising way.

In a world that’s fighting hard for attention, we know what it takes to create lasting memories as well as insta-worthy moments of joy and creativity.

Wherever you need the magic to happen, we’ll help you create it.

Over the years, we have developed a national network of New Zealand’s most talented creatives and entertainers.

It’s easy to collaborate with Create – you just have to be extraordinary at what you do!

Our Team

Samantha Fernandes

Creative Director

Meet Samantha, the creative force behind Create. An events and experiences agency with a legacy spanning decades of successful events and experiences. With extensive knowledge, networks & partnerships within the events and experiential sectors, Sam leads her team with aligned vision, drive and passion.

Sam’s passion for crafting bespoke, extraordinary experiences that captivate audiences is what set’s Create apart.

As a true visionary, Sam has the uncanny ability to bring clients visions to life. Her talent for creative problem solving and keen understanding of what makes an event or experience truly extraordinary has earned Create a reputation as the expert in the creative events and experience sectors.

With Sam at the helm at Create, her savvy approach to events, experiences and activation campaigns guarantee success. Throughout the creative process, Sam brings an unparalleled level of expertise, inspiration, insight, passion, and commitment to every project.

It’s why we believe Create sits above the competition and delivers some of the most memorable events and experiences in the industry.

Vicki Watson

Project Lead & Operations

Vicki is our co-ordination specialist behind the scenes, ensuring excellent communication and execution of all our projects. With a wealth of experience in the events industry, customer service and administration, she’s super organized and across every little detail. Vicki has worked for Deloitte & MitoQ previously.

Lisa Hoyles

Bookings, Accounts, Admin

Lisa is the backbone of the business who assists with our bookings, invoicing & administration. She is the backbone of the business and keeps things running smoothly, ensuring our deadlines are met, accounts are in order and cashflow is working seamlessly. Lisa has worked as an office manager for DHG previously.

Ivanha Heynes

Marketing and Comms Specialist

Ivanha is our marketing & communications specialist. Ivahna makes sure the essence of our brand is communicated seamlessly throughout all our channels. Ivanha has previously worked for Create in an events co-ordinator and facilitator capacity and she has also worked at Hype & Dexter.

Daniela Casas

Events Admin & Support

Daniela is an events & administration specialist. Daniela has an incredible work ethic, and excellent attention to detail. Daniela prepares our event documentation and Health & Safety paperwork ensuring meticulous application. Daniela has previously worked for Create in an events co-ordinator and facilitator capacity and she has also worked in the disability & social work sectors.

Amber Liberte

Event Co-Ordinator

Amber is an experienced event co-ordinator. Amber is also an all-round creative; artist, actor, dancer & qualified personal trainer. Amber is experienced with delivering large events and co-ordinating background logistics to ensure smooth and seamless delivery. Amber has previously worked with The Human Agency.

Margaret Brott

Event Co-Ordinator

Maggie is an experienced event co-ordinator & producer. Maggie has extensive experience in managing & co-ordinating large teams at major events & television productions. Maggie works with incredible precision & is highly efficient. Maggie has previously worked for Nook Homes & Prestige Loos. Maggie is also a licensed Real Estate agent, working for Ray White.